8 reasons why you need a responsive website

Developing a website requires a great set of skills, artistically and technically speaking. If you want to have a successful business in this day and age you need to have a great website, and it needs to be a responsive website. Your new website needs to have a responsive web design. Here you will find everything you need to know about responsive website design in Miami and why it is so important to have a responsive website.

What is responsive web design?

Responsive website design is basically a website development technique in which a website is developed in a dynamic way. In simple words, it means that your website will adjust its size and layout according to the user’s device size and orientation.

For example, if a user is opening your website on a mobile phone, the website elements will shrink, and rearrange themselves according to the small screen size of a mobile phone. On the other hand, if a user is opening your website on laptop, the screen size and the placement of the elements will expand according to the bigger screen size of the laptop.

Here is a list of all the reasons why it is important to develop a responsive web design:

Easy to adapt

You might have seen that websites like Amazon.com, CNN.com and eBay automatically adjust their website elements, content, and icons depending on the size of the screen that you are viewing them on. For example, the eBay icon appears small on mobile phones but is the size of the mobile phone on a TV.

You will notice that on a large computer screen or laptop the news articles on CNN are next to each other, but when you see that same website on the smaller screen of a smartphone the news articles are each on top of each other.

This is because they are responsive websites and are based on responsive design. The first advantage of using responsive web design for WordPress websites is the fact that the user will easily be able to access and navigate through the website without much effort or missing any information.

Better scaling means more traffic

Google doesn’t even hide the fact that it ranks a responsive website higher than a desktop-only website, in fact, mobile friendliness and user experience are a couple of Google’s most important ranking factors.

More than half the global web traffic comes from mobile phones, and this is why Google employs the use of mobile-first indexing practices. Since WordPress-based responsive websites are easily scaled across devices, one can benefit from much more traffic than competitors who have made a regular website.

Low Costs Overall

Responsive websites are not expensive these days. You don’t have to spend too much to add responsiveness to your website if you are working with a good web design company in Miami. In fact, every single website we design is responsive. This is a great advantage.

Website software and plugins need to be regularly updated to ensure the website is protected from all sorts of viruses and hacker attacks. Other than that, websites must be regularly maintained, and their content updated, so that Google maintains the higher ranking for them.

Since you would have to create multiple versions of the same website for a non-responsive website, the maintenance costs of using such websites would be considerably higher than using a responsive website, that has to be managed through only one platform.

Less effort for eCommerce

If you have an eCommerce website, there is no reason why you should not invest in responsive web design. All the websites that we create are developed using WordPress and every single one of them is responsive. Your business eCommerce will have more sales because your website will work on all kind of devices according to the device sizes without showing any technical problems.
One hidden advantage of using a responsive web design built on WordPress is that you don’t have to hire a designer every time you have to make changes to your website. You can quickly and effectively make all the changes you want, seamlessly.

Improves user experience and retains customer base

A responsive user interface means that the website can truly interact with the customer. Everyone in business knows that interaction with the customer is what plays a vital role in getting a sale. With websites, the fastest and most effective way of providing a good experience to your customers is through an interactive and responsive website.

By using responsive website design, you will also be able to retain your customer base because when people get used to something good, they will never need to go somewhere else, even with a little higher price point.

More people staying on the website

It is only human nature to want to explore something they have found interest in. By using a responsive interface, you are essentially inviting the user to come and navigate through the website.

The more fluid the interface, the more likely the user is to navigate through the different buttons available on your website. If you are looking to rank higher on Google, or just make funds through AdSense, the more time a person spends on your website will indefinitely help you.

Higher chance of conversions

Even though eCommerce is finally becoming a norm, mainly because everyone is staying at home, some people are still suspicious of using online mediums other than Amazon and AliExpress for their products.

A clean and responsive user interface for a website built on WordPress can help the customer decide to trust your products or services because no scammer would spend so much time and effort into such a high-quality website. The more responsive the interface, the more likely that your visits will convert to sales. WordPress based responsive sites are also really easy to operate.

A responsive design ranks better on Google

As we mentioned earlier, more than 60% of all traffic comes from mobile devices. Do note that mobile web design is not the same as responsive web design, but a responsive design can accommodate devices with multiple screen sizes.

If you have a responsive WordPress website, the more likely it will rank higher on Google. Google itself promotes mobile-friendly websites, and since 94% of all traffic comes from Google search engine, every website owner needs to have a responsive website design.

Final Thoughts

So, are you looking for a responsive website design in Miami for a small business or startup company? You’ve come to the right place. We offer a Free Website Mockup offer. Click here to find out more about the offer and learn more about the quality of our services.

If you have any additional questions about our website development process or if you are having any problems with your current website, contact us anytime. Everyone in WebDesign-Miami will help you in the best possible way.